16Aug 2019
A Little Guide To SEO

Search engine optimisation is the process of optimising a website to rank near to the top of search engine result pages for some targeted phrases. However SEO is continuously changing and things that used to work a few years ago,are now no longer considered the right way to optimise a website. You have to remember Google has been continuously changing search algorithms and has also introduced new technologies such as Rank Brain to provide the most optimum results for their users.

Since the algorithms are a trade secret,professionals in the SEO industry are forced to conduct their own tests in order to determine the factors that truly assist the rankings of web sites in the search engine result pages. All the knowledge about SEO is derived by hardworking professionals by carefully going through patents filed by Google as well as by carefully conducting tests in order to determine what works.

The field of SEO can be broadly divided into on page optimisation and off page optimisation.

On Page Optimisation

This part broadly covers all the aspects of a website that are under the control of the website owner. For instance,presence of right Meta Data,Structured Data,high-quality content,use of LSI keywords,page loading speed,technical aspects of SEO such as allowing crawlers proper access to all the webpages form the basis of on page optimisation.

There are several tools available online that can help a site owner ensure proper optimisation of all the webpages on a website as per the guidelines issued by major search engines including Google and Bing among others.

Off Page Optimisation

This category primarily covers links from other websites. While search engine optimisation has evolved a lot over the years,links from other websites remain a primary factor in the determination of the ranking of a web page.

One of the best ways to attract high quality links is to publish authoritative and useful content on a regular basis. Such content naturally attracts high-quality links. Another way to attract high quality links is to run a blogger outreach campaign in order to get links from other authority websites by publishing high-quality content on those websites.

SEO Tips for 2019

One of the biggest changes expected in 2019 and in the future,is the rise of voice search. Many people use search engines such as Google on their mobile devices and the primary mode of search is voice search. Therefore,it is important to optimise your website for voice search by answering questions that are likely to be asked by users.

Google has recently announced that it is switching to mobile first index. Basically this means that the mobile version of your website will be considered the primary version by Google for crawling,indexing and ranking purposes. So,ensure your site is well optimised for users using mobile devices,like smartphones,as well as those using desktop PCs,if you want to stay at the top of search results.

Conclusion

Overall,search engine optimisation will keep changing as algorithmic updates become more frequent. The finest way to optimise your website is to make sure that your users are well served and entertained / informed. Keep posting high-quality content on your website and pay special attention to the user experience to get to the top of the rankings.

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15Aug 2019
Why Have An Office Refit?

There are many reasons for pursuing an office refit.

The average business isn’t going to think about this until some damage has been done. The aim should be to keep the office environment as up todate as possible and that is where an office refit comes into action.

So,why have an office fit out?

Let’s take a look at the main advantages of taking this route and why it has become a must for business owners. Within a commercial setting,you want to keep this in mind because it will bring the office to life in ways you have never experienced before.

Increases Efficiency

This simple change is going to ensure there’s an increased sense of efficiency. Being able to move things about and make better use of office space is impossible to beat.

With an office refit you are going to be taking a step in the right direction and it has to do with how everything is placed. Some solutions don’t do this and most of the times office spaces are just not good to work in.

Don’t allow this to happen and think about moving forward with a professional refit. Make this choice and your office will come to life and take on a new personality,one that will allow your staff to become more productive.

Aesthetically Pleasing

There is an aesthetic change that is a result of a refit and that’s what it all comes down to. You don’t want your office to look boring,utilising old designs that didn’t look good ten years ago!

Instead,you want to make a change that will promote confidence and look great at the same time. This is what an office refit provides immediately.

Modern Touches

Sometimes,it is all about improving the environment and ensuring people want to come in every day. There are so many situations where an office doesn’t mee your needs and that’s when you need to think about an office refit.

Personalisation

There’s a sense of personalisation that comes along with a change such as this. Most businesses go with the same old solutions and those often don’t work out as you need. A better environment enables the staff in a business to focus on working on what’s needed.

This benefit alone means that this investment is one that can go a long way in propping the business up and pushing it forward. Why look at other options when an office refit can get the job sorted? It’s empowering to make positive changes and that’s what an office refit promotes.

Last Thoughts

Why have an office refit?

Well,there are many advantages of going down this route and in the end you are going to fall in love with the results. It’s also a refreshing way to spice things up for the better. You are going to have a modernised office space and that’s a must for any business. Remember,just allowing things to continue “as is” doesn’t work and it could possibly lead to faltering business results.

The goal should be to pursue changes that are going to invoke confidence in your company and that’s what an office refit is all about.

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